“The key to successful digital selling is to combine compelling, structured sales stories in easily navigable interactive formats with the content engagement insights needed to help revenue teams optimize their strategies, maximize live buyer-seller interactions, identify key stakeholder priorities, and determine the next best sales motion to drive a deal toward close. “Today’s revenue teams are challenged by shorter buyer attention spans, growing buying committees, and a lack of visibility into the buyer journey,” said Nathan Jackson, executive vice president of Presentify – a Mediafly company. A 360-degree view of sales activity and content engagement analytics in one dashboard for more accurate pipeline management and sales forecasting.Intelligent recommendations for what content to optimize, archive, and promote to sellers.Visibility into what content resonates with buyers so marketers and sales enablement teams can create more of what works and less of what doesn’t. While the data shows revenue teams that leverage Presentify to capture the attention of distracted, digital buyers with standout, interactive content have been more successful than those leveraging static content over the past two years, teams who share and present that content via Mediafly’s robust revenue enablement and intelligence platform see even more benefits, including:
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